Johnson's has been Wauwatosa's Bike Shop for 69 years and counting, how about stopping by and making us your bikeshop? **** Mention this ad with your next bicycle tune-up service and get a $5.00 discount.  One discount per customer; may not be combined with other offers.  Offer subject to change without notice.

New Stuff

Johnson's takes on the Specialized line of bicycles, parts and accessories.  You really should come in and see all the new accessories.  There's surely something that will make your bicycling more enjoyable.

Old Stuff (Historical Photos & Information about Johnson's Cycle & Fitness)

Here, you'll find some old photos and information about Johnson's. 

Facts:

1939 Johnson's Sporting Goods founded by "Doc" Johnson.  John's father, Pete, and his future partners worked at store following WWII. 

1948 Johnson's purchased by employees including John's father, Pete.

Early 1970's With the bike boom of the 1970's, Johnson's became one of the largest Schwinn dealers in the area.  Bicycles began to take up much of the store's display space.  Other sporting goods and hobby items were still plentiful at Johnson's.  Sporting Goods were still in high demand and the gun shop was phased out.

1980's Johnson's continued to increase focus on bicycles and fitness equipment.  During this decade the "sporting goods" became a smaller department and the fishing department was closed.  The transition to a true bicycle shop was almost complete.  During this time, Johnson's became very actively involved in supporting USCF riders with it's own team, and also helped numerous local triathletes maintain their equipment and supplies.

1994 Moved to current location in Fall of this year.  Johnson's Sporting Goods became Johnson's Cycle & Fitness in recognition of bicycles and fitness equipment being it's primary focus.

John and Kris - August 1968 Notice the 1968 Schwinn Lemon Peeler. The Lemon Peeler was brand new in the Schwinn lineup of bikes that year. Cutting edge stuff!	Johnson's was a full service sporting goods store serving schools, individuals, hunters, fisherman, golfers, etc.	Display windows were meticulously laid out for promotion of products and contest purposes. This display was part of the annual Sport Show competition. Year unknown.
Pete and partner, Ron, in the bike department of the original shop located between 72nd and Lefeber on North Avenue.	Note the wonderful awning with custom signage and split log fascia on the building. Very stylish for the times!

Please send product and service inquiries to John.  You'll get a prompt reply.

Questions or problems with the web pages should be reported via email to: Johnson's Webmaster .
Copyright © 2008 Johnson's Cycle & Fitness.   Specifications subject to change without notice.